The ultimate solution for tracking players from campaign to payment.

Introduction

Campaignizer tracks the performance of each separate campaign in terms of revenue increase, revenue per user and player to payer conversion. This enables you to see which banner, campaign or advertising space generates the most revenue for your game.

Help, I get the wrong users!

A lot of money is spent on campaigns to generate large volumes of registrations. Only a part of those players will eventually pay for game credits. Whether your game becomes a success or not, you have wasted a lot of campaign budget on the wrong users, and no idea where you best paying players came from.

The solution: target paying users

With Campaignizer, you can optimize campaigns towards paying users and their ARPPU. By tracking the monetization of each individual online ad - like Facebook ads, Google AdWords or any banner distribution network - promotion activities on the most successful channels can be increased, and the less successful channels can be stopped. This results in the most cost-effective campaign configuration possible, leading to a substantial increase in revenue.

Tracking the stages of player progression

Some games have a slow player to payer conversion. To deal with this, we offer an additional type of tracking: subscriber to effective subscriber tracking. The 'effective subscriber' is determined by how active a subscriber is, and how likely he will start spending on items. By watching trends in previous players' behavior, you can decide what an effective subscriber is.

Campaignizer setup and hosting

Integrating Campaignizer is easy and can be done within 4 hours. It requires to point the correct table columns to the supplied script and hook it up to an automated task schedule. Campaignizer is hosted by us, which means no changes need to be made to your own game and webserver(s). This ensures stability of your systems and fast integration.

No personal user data needed

To generate user statistics, we need a limited amount of data on your player's activities. No personal user data has to be sent to us. We only require a unique user identifier (a number), the landing URL, and related activity and/or payment information.

Contact us!