The gameplay
Hovorun is a Free-to-Play massive multiplayer online battle racing game where players try to reach the finish first in their hovercraft. Hovorun introduces a variety of adventurous elements, including item-based battle racing with weapons, or speed competition by shifting gears with a manual transmission. Many different tracks with all their own style, difficulties and hidden shortcuts are available for everyone. Gamers can distinguish themselves by editing their clothing and weapon arsenal to their own likening.
 

Item selling and in-game product placement & advertising
Hovorun's sales model is based on GO credits selling. With the in-game credits, players can buy new hovercrafts, clothes, weapons and accessories with GO credits. Hovorun also provides the most advanced advertising possibilities ever seen in a MMO game. Besides item selling and website advertising, it is also possible to advertise in-game via several different ways. Vehicles and items used in the game can be replaced with branded ones and even entirely new branded race tracks can be custom made. See our advertising program sheet for more details.

Developer: Lots Entertainment
Lots Entertainment is a young and innovative Korean game developer located in Busan. Lots Entertainment is a spinoff of the Tongmyong University. By combining advanced 3D graphic experience, cutting edge game engine and network technology, Lots Entertainment provides Games Entertainment Europe with a competitive advantage compared to other game developing studios.