Amsterdam, The Netherlands, December 2nd.  Game Entertainment Europe and Kalicanthus Entertainment announce today that the Beta version of Hovorun, Europe’s first casual online multiplayer racing game, has been officially launched in Italy.

During the Leipzig Game Conference last summer Kalicanthus and Game Entertainment signed a partner agreement for Hovorun and Martial Heroes currently having 800.000 subscribers from Europe. Kalicanthus Entertainment, operator of the game portal www.kalicanthus.it, is the no. 1 Portal in Italy currently serving 200.000 users with game accounts. Kalicanthus Entertainment will arrange promotion, localization and support services for the Italian players of Hovorun.

“We are happy to have Kalicanthus Entertainment as our partner. They are the key player in Italy and can reach a large Italian audience. The feedback from Italian players  will help us to improve and localize our services for Hovorun Gamers” says Richard van Barneveld, CEO of Game Entertainment Europe.

According to Fabrizio Cali, CEO of Kalicanthus Entertainment: “Hovorun is a great addition to our  game portfolio. The game, based on peer2peer technology, has very strong game play features and will certainly appeal to our Italian users. Also our cooperation with Game Entertainment looks like a strong match”