Campaignizer is GEE's answer to the problem that 50% to 70% of the promotion budget goes to players that spend nothing or almost nothing in the game. Campaignizer helps publishers to use this “wasted” promotion budget to target paying users instead and thus generate a lot more revenue per user from online campaigns. With Campaignizer, publishers can trace every specific text and banner ad that is placed on websites of promotion partners and banner ad networks.

“Since 2011 GEE is focusing on products and services that help MMO publishers to improve revenues from their games. One major issue for downloadable MMO games the “time to play” for which we started to cooperate with Kalydo. The next major issue is the enormous waste of promotional budget on low quality users, who will never or hardly generate revenue. From our 7 years of experience as an MMO publisher we were able to develop Campaignizer and help MMO publishers to increase the revenues from their online campaigns substantially”, according to Richard van Barneveld, CEO of Game Entertainment Europe.

GEE will be present at E3 in Los Angeles on 7-9 June 2011. For more questions or if you would like to request a meeting please contact us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

As a result of an agreement signed between Game Entertainment Europe and the shareholders of game technology provider Kalydo, Richard van Barneveld will join the team of Kalydo and pick up the role of Business Development Director. Furthermore, the Swiss based mother company Game Entertainment International AG will become shareholder in Kalydo. Both companies have successfully worked together in the last 1,5 years. This new agreement is seen as a logical next step in our cooperation. 

Richard van Barneveld’s role is to help Kalydo with their expansion into Asian regions such as Korea and China and increase revenues from these territories. As Kalydo is fast growing he will work together with Doki Tops (CEO) to bring the company to the next level. In the short term Richard will stay at Game Entertainment Europe as CEO and will share is time between the 2 companies. 

“We are excited about Richard van Barneveld joining Kalydo. He provides a lot of expertise to help expand our business.” says Doki Tops, CEO of Kalydo. 

“Kalydo has developed a unique browser solution for downloadable games. It is great to be able to join this highly innovative and enthusiastic Dutch company operating in a global market” says Richard van Barneveld. 

About Game Entertainment International AG: 

Game Entertainment International AG is founded in 2008 and based in Switzerland. The main focus of the company is investing in Game Companies that are operating in the fast growing MMO game business. Game Entertainment International AG is directly and indirectly participating in Lots Interactive Ltd (MMO Game Developer), WZZRD BV (Game Cafes), GamesFactoryOnline BV (Serious Game Producer), Game Entertainment Europe BV (MMO Game Publisher) and recently Eximion BV (Kalydo, Online Game Technology Provider) 

About Kalydo www.kalydo.com: 

Kalydo is a leading browser game middleware solution which enables embedding games, based on any game technology, directly into every browser and social network. Kalydo’s innovative and scalable way of deploying games takes away traditional barriers, such as the need to download and install software. Kalydo decreases distribution costs while increasing visitor-to-player conversion and revenues. Games can now be offered in a “click & play” fashion, bringing consumers a fantastic gaming experience from anywhere in the world. 

Based in Eindhoven, The Netherlands, Kalydo launched a beta version of their platform in 2007 before going commercially live in 2009. Since then Kalydo has become the number one browser game technology provider for successful games such as Godswar Online, Runes of Magic and OnGolf. 

For more information, please visit www.kalydo.com 

LinkedIN profile of Richard van Barneveld http://www.linkedin.com/in/richardvanbarneveld

Amsterdam, The Netherlands,  September 08, 2010. Today Game Entertainment Europe (GEE) has launched Lords Online (http://lo.gamersoxygen.com) in The Netherlands and Belgium together with social network Netlog.

On Netlog the game can be found on http://nl.netlog.com/play/game/lords_online. Netlog users do not have to login but can enter the game directly. Also Netlog is handling all the credit transactions. In cooperation with Netlog, GEE will further expand the success of Lords Online into the Dutch speaking territories. The game will soon be available for German and English users too. Next step will be French.

About Netlog
Netlog is an online platform where users can keep in touch with and extend their social network. It is an online social portal, specifically targeted at Europeans. It is developed by Netlog NV, based in Ghent, Belgium. Netlog is currently available in 20 languages and has more than 62 million members throughout Europe, and this number increases every day. According to ComScore, Netlog is page view market leader in Belgium, Italy, Austria, Switzerland, Romania and Turkey. In the Netherlands, Germany, France and Portugal, Netlog covers the second place. Pan European, Netlog is the market leader. With more than 150 million visitors per month, the number of page views amounts to more than 4 billion.